Thanks for popping into our very own middle aisle!
We’re a small British bunch who get far too excited about clever finds and cracking value. We’ve tested loads of stuff so you don’t have to — and only the good ones make it here.
It's always nice to see who's behind a brand, we're not a corporate monster! Find our friendly faces below and feel free to ask us a question.

Tom
Tom’s the quiet engine room of the team, handling most of the picking, packing and posting 📦.
But when he’s not in the warehouse, you’ll find him behind the camera 📸 or trying out new products.
He’s a bit OCD about tidiness, so anything space-saving gets a big tick ✅.

Betty
Betty’s here for the giggles and brings plenty of them 😂.
She’s a regular in our videos 🎥—usually pointing out the clever bits, the space-saving wins, or just how much value you're getting.
Always full of ideas, she’s great at showing off what makes our products genuinely brilliant 💡.

Tom
Tom’s practical, full of energy, and always in the mix 🙌.
He’s got a sharp eye for detail and a knack for making things just right 🔍.
You’ll spot him in loads of our videos 🎥—he’s the one testing things out, getting stuck in, and having a laugh along the way.

Millie
Millie’s the voice you’ll hear first - lively, driven, and always in the thick of things 🎙️.
She heads up our email marketing and looks after customers with real care 💌.
She’s big on great value, always tallying up the savings—usually with a holiday firmly in her sights ☀️.